blog Business Growth & Visibility
Link and Loop 25 Sep 2024
Customer Retention: The Growth Strategy Most Businesses Ignore

In Nigeria, many business owners wake up every day thinking about one thing: how to get more customers. More ads. More posts. More promotions. More shouting. While attracting new customers is important, the real secret to sustainable business growth lies elsewhere — in keeping the customers you already have.Customer retention is often overlooked because it feels less exciting than chasing new buyers. But here’s the truth most people don’t talk about: it is cheaper, easier, and more profitable to...

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